Purchasing Power

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A co-worker of mine, Jill, made a comment. She said I have a lot of shoes.

I was taken aback by it. Believe me I was. So when I went home today, I counted all my shoes.

I have 46 pairs, all except 7 were bought with my own income, but only 27 of those are the ones I still use. I have seen people with a lot more shoes than that so I’m not really sure if that’s a lot. And besides, my mom has more shoes than me.

So why am I writing about this… Well, I have been communicating with someone named Jan, who is conducting a study that taps the purchasing power of people working in call centers. She had asked me questions such as…

What, in your best estimation, is the “purchasing power” of the average call center worker? I’ve heard, for example, that the starting salaries are quite a bit higher for a call center worker than someone working in customer service in retail (for example)? Is this the case? And if so, do higher wages or salaries translate into more ability to consume?

Hmmm… When I answered this question before Christmas, I said I couldn’t really say. I even suggested a survey because I really couldn’t generalize. Not until I counted my shoes, I honestly have not been counting them. I actually thought I only had 15 or so. Though I’m surprised that I have 46, I still don’t think that means I have high levels of purchasing power. I am no Paris, Nicole or Lindsay.

Jan also asked me

Are call center workers able to buy more “non-necessities” (brand-named clothing, gourmet coffee, electronics, etc.) than other kinds of workers in the Philippines or are people pretty much only able to make ends meet? Is there a trend in what call center workers like to shop for?

Well… I am guilty of the designer coffee part. I have already gotten 3 planners from Starbucks and I’m already halfway in finishing my 4th card. But I’ve been addicted to coffee since I was in college so I really don’t think that counts.

Alright. So maybe my 46 pairs of shoes and 3 Starbucks planners, to certain extent, show that a call center worker like me does have purchasing power. True, people at work do dress well. Some even have branded clothing (not sure if they’re real though). I’ve heard that someone in management bought a house last year. There was also a time that several people of my level were able to acquire cars. The parking lot is always full during the peak hours.

Note to Self: Save, LJ. Save. People have already acquired cars and houses, and all you have are shoes and Starbucks planners.

Hihihi! I’m a girl who loves coffee. So sue me. :D

Filed: Experience, Opinions, Call Center Perks, Careers, Funny


11 Responses to “Purchasing Power”

hazel : January 4th, 2008 at 8:48 pm

Hi LJ! If you liked the previous strip, the next strip will be for you. :) abangan

LJ : January 4th, 2008 at 10:55 pm

Awww… I’m excited to see it Hazel! :D

Jan Padios : January 5th, 2008 at 10:09 am

First things first, I really want to thank LJ for putting so much thought and effort into the questions that I am constantly firing at her…and in writing this post, which I found quite entertaining as well as insightful.

Also, to clarify: I’m not a marketing or advertising rep, nor do I work in the realm of commerce. I’m interested in the purchasing power and consumer taste of call center workers in the Philippines, because I am doing research on Filipino workers and their role and experience as consumers AND producers in the global economy. I am a graduate student at New York University (The following link should take you to the homepage of my department, where there is an outdated bio of me; I am no longer an aspiring historian, but more of an anthropologist and cultural studies scholar: http://www.nyu.edu/gsas/dept/amerstu/students.html )

Any responses or comments to LJ’s post which touch on the subject matter of shopping or taste in consumer products would be great for me to read. If call center work can give some more disposable income with which to go shopping, what do people like to shop for? Anyone share LJ’s love for shoes and coffee? Anyone saving for a car or house or vacation? Anyone have a different experience or set of limitations on what they can do with their call center salaries?

I am also wondering if, when being recruited for jobs in call centers, increased purchasing power is something that is mentioned as a “selling point” of the job.

Thanks, everyone!!!

Yudz : January 6th, 2008 at 2:58 pm

Hi. If some people working in the call center industry, would use their salaries to buy frenzy and fancy things in life or maybe things that they would like to buy/do such as cellphones,car,or travel to exotic locations locally and internationally, I practically spend most of my income for household needs, building my house and some in growing my businesses.

I have now my startup business for desktop printing, video editing, photo editing and other computer services. Soon, I will also open a mini food house in Taguig City. Mind to visit? Let me know.

Generally, I spend my money to the things I consider necessary and will give me profits. And from time to time,I would treat myself out with friends to see a movie, to dine in some classic restaurants like Oody’s, Northpark, Max’s, Phobac, Teriaki Boy, Dad’s, Italiani’s. Bet? I love to eat. he he he

Yudz : January 6th, 2008 at 3:03 pm

Anything more that you want to know, email me. I still have lots of plans on how to spend my call center money…

Yudz : January 6th, 2008 at 3:07 pm

Lately I guess, save up for a tour in Australia for the World Youth Day 2008 in Sydney.

Mahbelle : January 6th, 2008 at 9:40 pm

i agree that the purchasing power of call center agents is indeed very high. Actually, I’ve seen a program which made a comment pertaining to this (i belive in ANC). yes, it is true partly because of the income agents/reps/csr’s receive each month, but please do take note that our world today is more consumeristic than before, thus it will be unfair if we zero it all in on the income, there are also other factors to consider..

personally, what i noticed from my “purchasing power” is that i save for more “granduer” stuffs say Nseries phones, trips outside the country… i also know someone, who always change his phone every month for a new released model.

………”)

Jan Padios : January 13th, 2008 at 12:24 pm

Dear Yudz:

Thanks so much for your reply! I find it interesting that you use some of your earnings for investing in your own business and for participating in World Youth Day. Have you always wanted to be a business owner? How did you get experience in computer services, in particular? Have you traveled abroad before?

Dear Mahbelle,

I definitely agree with your observation that “our world today is more consumeristic before.” You suggest that there are “more factors to consider” when thinking about the purchasing power of call center workers. I am curious as to what you think some of those factors might be.

Looking forward to more exchanges about these topics. Thanks!

Jan

Yudz : January 19th, 2008 at 12:43 am

Yes. I would always like to be a business owner. Currently I’m taking my own pace to established this. The reason for this is that I believe corporate jobs are just part of my journey to something greater ahead of me.Business is one way of getting out of the rat race.

I got my computer services experience from my previous work at Sphinx Systems Inc. way back in 1993 to 1996. I was a working student then until I graduated my Marketing Course in De La Salle-College of St. Benilde. And prior to that, was my love for computers.I got my 3-year stint in Don Bosco Technical College,Mandaluyong as Computer Engineering student. Continuously, I developed my skllls through self-study with different computer programs. I’m quite a ‘techy’ person.

Australia will be my first travel outside the country, however I had been traveling to different places locally more specifically when I was working as a Marketing Researcher/Marketing Intelligence from a Telecoms company in 1998-2000.

In addition, I would love to spend some of my money in supporting some missions.I’d like to take this opportunity to invite you on our upcoming concert dubbed as “Love is the Answer” on February 9, 2008 (7PM) at the Joy Center,Don Bosco Technical Institute, Pasong Tamo, Makati City if you are available or be one of our donors. Proceeds will go to the Ating Familia Foundation, taking care of less fortunate children. By supporting this activity, you get the chance in sending children to school with good education, clothe them, nourish them socially and spiritually, give them shelter and food on the table.

For tickets and other information, you may get in touch with me through my email or mobile 0917-5338463. Thanks. God bless!

mb : February 6th, 2008 at 4:47 am

My Carbanara sucks… any advise?

LJ : February 6th, 2008 at 6:35 am

Maybe you should skip the jalapeño peppers, Mike. ;)

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